<p data-start="422" data-end="792">The <strong data-start="426" data-end="475">Anua Rice Enzyme Brightening Cleansing Powder</strong> is a gentle, multi-purpose facial cleanser formulated to exfoliate, cleanse, and brighten the skin while maintaining optimal moisture balance. Designed as a fine powder that activates with water, this cleanser helps remove dead skin cells, excess oil, and impurities without stripping the skin or causing irritation.Powered by <strong data-start="805" data-end="818">mild AHAs</strong>, the formula gently exfoliates the skin’s surface to improve texture and promote a smoother, more even complexion. The inclusion of <strong data-start="951" data-end="971">ANUA Rice Water+</strong>, a brightening complex featuring rice extract, arbutin, and papain, helps address dullness and uneven skin tone, leaving the skin visibly refreshed and radiant.To ensure comfort and barrier protection, the cleansing powder is enriched with <strong data-start="1214" data-end="1252">Glycerin, Allantoin, and Ceramides</strong>, which work together to hydrate the skin, soothe irritation, and support the skin’s natural protective barrier. This makes the cleanser suitable for daily use, even for sensitive skin.Its <strong data-start="1443" data-end="1472">multi-purpose formulation</strong> allows it to be used in two ways: as a daily powder cleanser when mixed with more water, or as a wash-off face mask when mixed into a thicker paste. Fragrance-free and formulated with gentle ingredients, the Anua Rice Enzyme Brightening Cleansing Powder provides effective cleansing and brightening while keeping skin soft, clear, and balanced.</p> <h2 data-start="1824" data-end="1845"><strong data-start="1827" data-end="1843">Key Features</strong></h2> <ul data-start="1846" data-end="2344"> <li data-start="1846" data-end="1903"> <p data-start="1848" data-end="1903">Gentle <strong data-start="1855" data-end="1887">enzyme-based powder cleanser</strong> for daily use</p> </li> <li data-start="1904" data-end="1956"> <p data-start="1906" data-end="1956">Mild AHAs help exfoliate and smooth skin texture</p> </li> <li data-start="1957" data-end="2027"> <p data-start="1959" data-end="2027">Contains <strong data-start="1968" data-end="1991">Rice Water+ complex</strong> for brighter, more even skin tone</p> </li> <li data-start="2028" data-end="2069"> <p data-start="2030" data-end="2069">Helps improve dullness and rough skin</p> </li> <li data-start="2070" data-end="2157"> <p data-start="2072" data-end="2157">Enriched with <strong data-start="2086" data-end="2124">Glycerin, Allantoin, and Ceramides</strong> for hydration and barrier care</p> </li> <li data-start="2158" data-end="2210"> <p data-start="2160" data-end="2210">Multi-purpose use as a cleanser or wash-off mask</p> </li> <li data-start="2211" data-end="2261"> <p data-start="2213" data-end="2261">Fragrance-free and suitable for sensitive skin</p> </li> <li data-start="2262" data-end="2312"> <p data-start="2264" data-end="2312">Non-drying formula that maintains skin comfort</p> </li> <li data-start="2313" data-end="2344"> <p data-start="2315" data-end="2344">Designed for all skin types</p> </li> </ul> <h2 data-start="2351" data-end="2370"><strong data-start="2354" data-end="2368">How to Use</strong></h2> <p data-start="2371" data-end="2397"><strong data-start="2371" data-end="2395">As a daily cleanser:</strong></p> <ol data-start="2398" data-end="2549"> <li data-start="2398" data-end="2448"> <p data-start="2401" data-end="2448">Pour a small amount of powder into wet hands.</p> </li> <li data-start="2449" data-end="2482"> <p data-start="2452" data-end="2482">Add water and lather gently.</p> </li> <li data-start="2483" data-end="2549"> <p data-start="2486" data-end="2549">Massage onto the face and rinse thoroughly with lukewarm water.</p> </li> </ol> <p data-start="2551" data-end="2576"><strong data-start="2551" data-end="2574">As a wash-off mask:</strong></p> <ol data-start="2577" data-end="2759"> <li data-start="2577" data-end="2652"> <p data-start="2580" data-end="2652">Mix the powder with a small amount of water to create a thicker paste.</p> </li> <li data-start="2653" data-end="2706"> <p data-start="2656" data-end="2706">Apply evenly to the face, avoiding the eye area.</p> </li> <li data-start="2707" data-end="2759"> <p data-start="2710" data-end="2759">Leave on for a short time, then rinse thoroughly.</p> </li> </ol> <p data-start="2761" data-end="2813">Use once or twice daily depending on skin condition.</p>