Sony Alpha A7 III Full-Frame Mirrorless Camera with 28-70mm Lens
The Sony Alpha A7 III is a full-frame mirrorless interchangeable-lens camera designed for photography and video applications, combining a 24.2MP 35mm full-frame BSI CMOS sensor with a BIONZ X image processor and front-end LSI for detailed image capture and responsive performance. The back-illuminated sensor provides a broad 15-stop dynamic range and supports 14-bit RAW image recording, while the expanded ISO range extends from ISO 50 to ISO 204800 for versatile shooting across different lighting conditions.
The camera features a 693-point hybrid autofocus system designed for fast and accurate focusing, with automatic autofocus operation and hybrid focus technology. Continuous shooting is available at up to 10fps, allowing the camera to capture sequences of moving subjects with responsive performance. The metering system supports Center-Weighted Average, Highlight Weighted, Multi-Zone, and Spot metering methods for exposure evaluation across different shooting situations.
For handheld shooting, the camera provides 5-axis image stabilization, helping reduce the effects of camera movement. The supplied 28-70mm lens features optical image stabilization and a variable maximum aperture of f/3.5-5.6, providing a flexible focal-length range from 28mm wide angle to 70mm telephoto. The lens uses a zoom design with 9 elements in 8 groups and a 55mm filter thread according to the supplied specifications.
Video recording is supported at 4K UHD resolution, with the supplied product information highlighting UHD 4K30p recording together with HLG and S-Log3 gamma options. The camera provides a 3-inch 922,000-dot tilting LCD touchscreen and a 2.36-million-dot Tru-Finder OLED electronic viewfinder, giving users flexible monitoring options during photography and video recording.
Connectivity includes Wi-Fi and NFC, along with USB and video output connectivity. The camera provides dual memory card slots and supports SDXC memory cards with U3 or higher and V30 video-speed specifications. The supplied battery information identifies a lithium-ion battery system, while the camera body is finished in black.
Key Features
- 24.2MP Full-Frame Sensor – Uses a 35mm full-frame BSI CMOS sensor for detailed image capture.
- BIONZ X Image Processor – Works with the sensor system to support image processing and camera performance.
- 15-Stop Dynamic Range – Provides broad tonal information for image capture and post-processing.
- Expanded ISO 50-204800 – Offers a wide sensitivity range for varied lighting conditions.
- 693-Point Hybrid AF – Provides a high-density autofocus system with hybrid focusing technology.
- 10fps Continuous Shooting – Supports rapid continuous image capture for moving subjects.
- 5-Axis Image Stabilization – Helps reduce the effects of camera movement during handheld shooting.
- 4K UHD Video – Supports high-resolution 4K video recording with the supplied HLG and S-Log3 gamma options.
- 28-70mm OSS Lens – Includes a flexible 28-70mm zoom lens with optical image stabilization and f/3.5-5.6 variable aperture.
- Tilting Touchscreen LCD – Features a 3-inch 922,000-dot LCD display with capacitive touch operation.
- Electronic Viewfinder – Provides a 2.36-million-dot Tru-Finder OLED electronic viewfinder.
- Dual Memory Card Slots – Supports two memory cards for flexible storage.
- Wireless Connectivity – Provides Wi-Fi and NFC connectivity for supported wireless functions.
