Sony Alpha 7 IV Full-Frame Mirrorless Camera with 28-70mm Lens
The Sony Alpha 7 IV is a full-frame mirrorless interchangeable-lens camera designed as a hybrid imaging system for both high-resolution photography and advanced video creation. It combines a 33MP full-frame Exmor R back-illuminated CMOS sensor with the next-generation BIONZ XR image processing engine, delivering detailed still images, responsive processing, improved colour reproduction, and flexible performance for photo and movie creators. The camera supports 10-bit image recording and is designed to provide high-resolution imaging across a wide range of shooting situations.
The Alpha 7 IV features a 759-point Fast Hybrid AF system combining phase-detection and contrast-detection autofocus technologies. The supplied specifications also highlight Real-time Eye AF, Focus Breathing Compensation, and Active Mode, providing advanced focusing and stabilization functions for still photography and video recording. Continuous shooting is supported at up to 10fps, allowing rapid capture of moving subjects.
For handheld shooting, the camera incorporates 5-axis optical image stabilization using an in-body stabilization unit and gyro sensors. The supplied specifications indicate up to 5.5 steps of shutter-speed compensation, helping reduce the visible effects of camera movement during handheld photography and video capture. Active Mode is also listed among the camera's special features for video operation.
Video recording capabilities include 4K 60p 10-bit 4:2:2 recording with full pixel readout in all recording formats, as well as 7K oversampled full-frame 4K 30p 10-bit 4:2:2 recording without pixel binning. The camera also features the S-Cinetone colour profile for simplified colour expression and supports a hybrid workflow for creators working across still photography and video production.
The included 28-70mm zoom lens provides a versatile focal-length range from 28mm to 70mm. The supplied specifications identify a maximum aperture of f/3.5, 2.5x optical zoom, a 55mm filter thread, and a construction of 12 elements in 9 groups. The camera body features a 3-inch tilting capacitive touchscreen and an electronic viewfinder, providing flexible monitoring while composing photographs and videos.
Connectivity includes Bluetooth, HDMI, and USB, while the supplied memory specifications identify support for high-speed storage including UHS-II and V90 specifications. The camera weighs approximately 955 grams according to the supplied product information and is finished in black.
Key Features
- 33MP Full-Frame Sensor – Features a full-frame Exmor R back-illuminated CMOS sensor for high-resolution still image capture.
- BIONZ XR Processor – Provides next-generation image processing with improved colour reproduction and responsive camera performance.
- 759-Point Fast Hybrid AF – Combines phase-detection and contrast-detection autofocus technologies for fast focusing.
- Real-Time Eye AF – Provides advanced eye-detection autofocus functionality for supported subjects.
- 10fps Continuous Shooting – Enables rapid continuous image capture for moving subjects.
- 5-Axis Optical Stabilization – Uses in-body stabilization and gyro sensors to provide up to 5.5 steps of shutter-speed compensation.
- 4K 60p Video – Supports 4K 60p recording with 10-bit 4:2:2 colour sampling and full pixel readout.
- 7K Oversampled 4K 30p – Provides full-frame 4K 30p recording using 7K oversampling without pixel binning.
- S-Cinetone Colour Profile – Provides a simplified colour expression option for video creation.
- 28-70mm Zoom Lens – Includes a versatile 28-70mm zoom lens with 2.5x optical zoom.
- Tilting Touchscreen – Features a 3-inch capacitive LCD display with a tilting design.
- Electronic Viewfinder – Provides an electronic viewfinder for eye-level composition and monitoring.
